Creativity is also an integral part of any work environment, and it’s not surprising that creativity in business drives profitability.
The Magic and Wonder of Creativity
Small clumps of different-colored clay can make a bigger clump of multicolored clay. It’s one thing to mix ingredients and come up with something interesting. It’s quite another to conceive a totally new way of looking at things that leads to an unexpected result.
The work of a creative artist can make us pause in awe and wonder. Creativity can transform the mundane into the useful or the sublime. A talented artist only needs a handful of colors. His ability to create an appealing or emotional effect by combining a few available elements can translate into a magical outcome or the perfect result.
Quantum Leaps of Creativity
Some riddles are so difficult to decipher that we have to make quantum leaps of creativity to arrive at their solution. We intuitively understand that if you apply force to an object it will move. We quickly grasp why we need more force to move a heavier object. It takes a substantial leap of creativity to figure out that if you’re moving fast enough, time literally slows down.
–Deepak ChopraWater emerges from two invisible gases, hydrogen and oxygen. Nothing about those two gases would predict what water is like. Quantum leaps dominate in creation everywhere we look but especially in the startling, beautiful novelty of life-forms on Earth.
Rules and Creativity: Putting Theory Into Practice
Fortunately for us, most creative endeavors have rules. If you want to write a convincing and emotionally satisfying plot, there are rules you can follow. The theory behind the rules was proposed in 335 BC by Aristotle and they haven’t changed much since. A painter’s knowledge of the theories of light, perspective and color enables him to create a stunning three-dimensional portrait on a canvas of two dimensions.
The Tedium in Creativity: Getting the Facts Straight
It’s a fallacy to think that creative work means you don’t have to deal with facts. Most novels contain narrative passages that require research. The writer has to gather and organize bits of general information, historical events and geographical details. A vivid setting with accurate details can help bring a plot to life and make the story realistic. Even a make-believe world has to be consistent and should be subject to some rules of cause and effect.
Where Creative Insights Come From
If you immerse yourself in the theory of your work and the facts of your project, creative insights will come to you like bolts from the blue when you least expect it. Creative people are those who are most receptive to their own intuitions. They know that insights come from their interpretation and understanding of basic knowledge and available information.
They have faith that a new insight will come to save the day. Every time they get “stuck,” they go back to doing something called for by the basics until they get another insight. They master the basics and stay in tune with their work.
Creativity Requires Commitment
All work requires planning and focus. Creative work is no different. You can’t carry out a plan and you won’t be able to focus if you don’t have time. It’s a valuable asset—and like all valuable assets—you shouldn’t squander time because it’s scarce. There’s never enough.
This is why making priorities and setting goals are so important. Setting priorities will help you manage your time. Having a goal will keep you focused.
What works for you when you need to be creative?
Painting: Johannes Vermeer, The Milkmaid